- To provide Greek companies with one logo which will clearly define their product values. When consumers buy a product which bear this logo support the Greek economy since products taxed in Greece and also the Greek workforce as production takes place in Greek factories.
- Homogenization of the symbol which express the Greek origin of products.
- To provide motivation to Greek companies and to promote high quality Greek entrepreneurship.
- To increase awareness among companies regarding best practices and social and environmental responsibility.
The Initiative